Who we are



advaya is a leading transformative learning and experience platform creating online and offline programmes led by the leading minds of our time. We invite you to radically shift how you see the world and your place within it.

Established in 2015 by sisters Ruby Reed and Christabel Reed, advaya is a thought leader taking an interconnected, relational approach to how we reimagine our worlds. advaya’s mission is to re-enchant people with life so they can heal relationships with themselves, each other, the sacred, and the natural living world.

advaya’s global faculty brings together leading visionaries, scientists, spiritual teachers, artists, authors, activists, philosophers and storytellers. Programmes centre the sacred, establish relational consciousness, celebrate nature, create community, build resilience, heal division, cultivate clarity of mind and orient members towards transformation in every area of their lives.

You can sign up to individual courses live or on-demand, or become a member to access all past and upcoming courses as well as weekly member events, including the spiritual ecology study club, breathwork, and nature connection.

Welcome to your home for transformative learning.

The 5 foundations of advaya

Re-enchantment

We have fallen out of love with life. It is clear from how we treat ourselves, each other and the natural living world. advaya programmes awaken you to the sacred, animistic, interconnected and joyous heart of existence, guiding you to connect to the extraordinary that lies within the ordinary, to the mystery within the seen and unseen.

Transformative learning

Transformative learning enables you to create change that goes beyond the surface. You might have had transformative experiences, but in order to integrate those insights into daily life and truly shift behavioural patterns, we need regular guidance, inspiration, practice, ritual, wisdom and community.

Relational consciousness

Ecological and relational consciousness enables multi-dimensional healing as we move towards a paradigm of partnership and interconnection. The microcosm reflects the macrocosm. We are nature. Nature is us. advaya weaves together the inner and outer, personal and planetary, to offer holistic learning rooted in the knowledge that everything is connected.

Freedom and liberation

advaya’s programmes explore how we can free ourselves from the patterns, perspectives and paradigms that hold us back from fulfilling our innate design as individuals and cultures.

Universal wisdom, a diversity of perspectives

advaya’s global faculty of teachers represent a multiverse of cultures, histories and traditions. This is core to advaya programmes as we embrace a multiplicity of perspectives, complexity and nuance. Each year advaya welcomes over 2000 free members and participants through our bursary programme, ensuring finances do not prevent the deepening our our community committed to transformation.

Meet the team

Ruby Reed

Ruby Reed is the co-founder and director of advaya and Earthed. Over the last 10 years she has brought tens of thousands of people together in joyful spaces that reimagine how we see the world. She is interested in how our relationship with metaphysics and consciousness shapes our worldviews and cultures as a species. She is also a curator for Medicine Festival and Trustee of Resurgence Trust.

Christabel Reed

Christabel Reed is the co-founder and director of advaya and Earthed. Her work is energised by a fascination in how we heal our relationship with ourselves, each other, our environments and the cosmos. For Christabel, we cannot separate these entwined journeys of inner and outer healing if what we envision is a world that thrives.

Grace Burrows

Grace joined advaya to blend her professional experience with her love for community and learning. From studying Anthropology at LSE to a recent Cambridge diploma in business sustainability, Grace believes that education is a transformative pursuit and should be accessible to all. When not working at advaya she can be found working her other job, looking after her son Dusty.

Priya Subberwal

Priya (she/they) is an interdisciplinary artist focused on the intersections between ecological stewardship, collective liberation, and creative expression. She received her BA in Environmental Studies from NYU and is currently completing an MA in environmental writing at the University of Montana. When she’s not pushing pixels, Priya can be found rock climbing, hiking, or talking to trees.

Kare Khoo

Kare (pronounced ‘Care’) is a visual communicator and artist at heart. She co-runs the video production company, Webb Street Studios and has produced, directed, shot and edited films for clients including Universal, Sony Music and The Royal Albert Hall. As a Thai/Chinese-Malaysian based in London, Kare loves exploring the intersection between identity and ecology. She is often found illustrating or at her pottery wheel.

Ali Webb

Ali is a multi-disciplinary creative and entrepreneur energised by connecting with the more-than-human world. Combining his passion for the arts and technology, he founded the award-winning video production company, Webb Street Studios. Before advaya, Ali spent two years building and managing online courses for a leading embodiment organisation. He is passionate about the environment and is currently studying arboriculture.

Sophie Crawford

Sophie is a master's student at the University of Amsterdam from Montreal, Canada. With experience at various governmental and non-governmental organizations, she currently supports with content creation and programming at advaya. Sophie is committed to communicating with global audiences in ways that are meaningful, evocative, and collaborative so that sharing stories builds and maintains relationships of reciprocity that transcend borders, and digital tools are harnessed to amplify voices and the natural world.

Virginia Vigliar

Virginia is a writer, curator, and researcher exploring social justice, ecology, feminism, and art through a poetic lens. Her work is aimed at softly deconditioning from the systems we inhabit, she does this through sensorial essays, workshops, and talks. Writing and ritual are at the center of her research, which wants to highlight the revolutionary character and power of creativity, inner knowledge, and art, focusing on deconditioning through storytelling. Her work in community infuses poetry, ritual, movement, dialogue, and critical analysis. She is the voice behind WAVES, and her words are in Atmos Magazine, The Guardian, Al Jazeera, The Lissome, World of Topia, and many notebooks around the world. She is currently weaving narratives as Head of Content here at Advaya.

 Laila Saber Rodriguez

Laila Saber Rodriguez is an Egyptian & Mexican filmmaker, creative director and artistic researcher based in Barcelona. Her artistic research explores speculative practices and radical imagination and their role in film and storytelling. As a filmmaker, she has directed and edited her short films that appeared in Milan Triennale, MOMO Film Festival in Rotterdam, Bahrain Film Festival and the Media Arts & Technology Festival in The Netherlands. She is the founder of a studio collective called Les Shapeshifters dedicated to acts of shapeshifting and documenting improvisational arts and music between different artists. Besides this, she works with Andrea Galano Toro as Cruda Collective on audiovisual performances (making music and sound) and giving workshops on hybrid creative methodologies that focus on ecology, magic and art. Currently working as video editor for Advaya as well.

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